Customizing your website using custom sidebars can have a far bigger role while working your way toward a well performing website. Here’s a short, incomplete and intuitive checklist of the key questions to ask while working on your website, and how you can use Power Widgets in achieving each purpose

What is the Purpose of a Given Page?

Any page, post or section on your website should have a clear purpose. It is there for a reason. Trivial as it may sound, it is helpful to write this down and build the entire page as coherently as possible with thee stated purpose. In general, the purpose should state one central theme or topic for a single page. If you have more than one single purpose to a page – you may want to break it down into more than one page. Here’s why:
  1. Pages that focus on a single keyword have better chances to rank well. That is why, for example, the popular SEO plugin by Yoast walks you through the optimization process based on your focus in a single keyword, not two or more.
  2. It will support a better user experience – users will immediately understand the main theme of the page, what they can expect to benefit and make an educated decision whether or not to visit the page.
  3. It will support a better structure of your entire website. Your work in crafting the overall architecture, design, navigation and the likes will be much easier and coherent.

Power Widgets Best Practices

  1. Only use widgets which clearly support this purpose. Leave out anything that may distract users or compete with the main purpose of this page.
  2. Think: design, functionality, calls to action.

What Do You Expect Users to Do?

Assuming you are not building a useless website for fun, and you have your goals clearly stated, you expect your visitors to engage, convert, and act. Write it down as clearly as possible and keep in mind that you’re probably pursuing a long term relationship, not a one-time visit. Your first goal is to have people visit, and then visit again and again. Most likely, your users will not convert in the first time, so:
  1. You want your visitors to comeback – give them a reason. Update your website often, and make your new content easy to reach within context.
  2. Do not overwhelm users with too many options and overlapping calls to action. If you keep the rule of one purpose per page, it should not be too hard to determine which call to action is most suitable to accompany a given page based on its subject and purpose.
  3. Make it clear, visible and eye catching – there are many available resources about how to place calls to action. However, you will reach your best performance only after you make extensive A/B tests and analyses. This is the only way to really know what’s right for your particular site and your visitors.
  4. Use Login Widgets to have users register, and then easily login once they are back

Power Widgets Best Practices

  1. Provide useful content for visitors to engage, and give them a reason to come back for more. Use filtered lists of posts based on page’s main topic on your sidebar.
  2. Make sure you place calls to action which are easy and more likely to consent and apply: users will first like, then subscribe/open a free account, and only then purchase. If the page you are working on is aimed to get users attention, make them aware to your brand and build confidence, use appropriate calls to action. Buy it now is most likely not one of them

How Can You Serve Your Visitors While Visiting This Page?

You don’t convert, sell and get request for price quotes just because you push your offering in one’s face. Provide users with tools, resources, content and make them feel comfortable to visit on your site even if they don’t intend to spend money. Hubspot is expensive, but free users have a plethora of tools and reasons to come back time and again because they are welcomed and served

Power Widgets Best Practices

  1. Combine appropriate custom forms – submit to book a free meeting.
  2. Offer free downloads.
  3. Offer related services and products.

Do You Intend To Monetize This Page? If So, How?

How do you intend to make money of a given page? most importantly, at what stage of the visiting process will you be offering this? When you drop in an agency to get a new car, the dealer will never start with the price. He will start with benefits, make an emotional appeal, take you for a ride, let you drive it and only then will get to the bottom line, slowly. Where do you put it? will the user see it at the top of the page? bellow the folder? on a different page? at the top/side/bottom/inside the content?

Power Widgets Best Practices

  1. When it comes to monetizing, make it apparent, easy to use, clear
  2. Use E-commerce widgets, related products and buy it now buttons that just work
  3. Serve matching ads that play good with page’s content
Like we said, it is far from being complete, but we’ll be updating this checklist and add more insights and ideas as we gather more usage data and turn them to knowledge.

best practices