Why Affiliates is Good for Both Sides?Suppose we aim to sell a plugin or a service for $50. Assuming we are willing to grant 20% to our affiliates of any sale they generate, we are talking about an ROI of 5:1 – not bad, and you only pay if you earn. You do your homework and find out what’s it going to be for your Google/Banners/Facebook based campaigns. The second major assumption is that most affiliates sales would not have happened unless they existed. Consider this as another traffic source to your site with all that goes along with it. That is why some major companies in the realm of WordPress offer 20% and more (sometimes as much as 70%) for each sale generated by an affiliate.
The Main Idea – Custom Widget Areas with Affiliates Paired with Relevant ContentAny affiliate link is a call to action for your traffic. You expect readers to follow through the same way they would do with an ad. You are likely to increase conversion rates if you work according to the following guidelines: Place affiliate link as a widget – many companies provide you with a built in widget for you to place inside a sidebar, WPengine to name one, place a built in widget ready to set as affiliate link in your widgets repository once you host your site with them. Sucuri, Cloudflare and others allow you to download all the needed html and place it inside a text widget. Use Power Widgets’ patterns to set appropriate patterns for your affiliate. For example, you can create custom graphics for “hosting” category and set a top custom sidebar and another custom sidebar to appear alongside with your category archive with all related content. There you can place the hosting related affiliate widget, related posts filtered and additional content. Simply set the pattern and assign it to the category and any other related post. Your users are more likely to hit this call to action once paired with the relevant content. Another plus is that you don’t seem to push it in their face – a bad practice which will hamper your credibility. It’s there for them to click, and all related content is there too for them to learn and comment. Once you apply this practice thoroughly across several categories, you can nurture it as a true source of income. Power Widgets will allow you take full control over your custom widget areas and patterns will save you time.
Summing it Up:Your workflow should be as follows:
- Find the best affiliate to match your content
- Create patterns – sets of custom sidebars – for your content: categories, products and services you offer and assign these patterns as required
- Prepare widgets containing graphics and your affiliate unique url and place them into the appropriate custom sidebars you created, complete the rest of the widget areas with graphics to emphasize the topic, and additional relevant widgets
- Apply across several categories
- Measure, test and improve