Creating Custom Forms in Gravity FormsGravity Forms, our plugin of choice for creating and managing forms across WordPress websites, allows you to create as many forms as you need. Customization is defined based on some or all of the following criteria:
- Different purpose – contact us, sign up for newsletter, subscribe for a convention – the options are endless
- Different structure – based on your purpose for a given form, you can and should adjust the proper layout with the right fields
- Different notification lists – you may choose to have each form destined to a different person in your organization: job applications to HR, leads to marketing and so on
- Different CSS style – Gravity Forms provides a way to modify a given form’s CSS and by that you can dress it up differently and make it stand out as a call to action
Considerations for Placing Custom FormsForms should bond with content. To that end, you should have the ability to place them at the right place and not settle due to theme limits and WordPress basic functionality. Were should you put it? if you choose to have it placed somewhere in your content, you may use the shortcode. But sometimes, you will need some texts and graphics to tell your story all the way to the desired call to action – in that case – a form. There are three major questions you should ask yourself as to forms structure and position:
- Which pages and posts should include a form? unless you have no reason to place more than one form on your site, you will run into this question. if you have something to offer and want people to show their interest and engage, there will be many cases where a simple form will be the best solution, in addition to comments and other methods.
- Inside the page – where should I put it?
- What would be the most effective structure of the form – what design, which fields, what’s the best title, should I use description?
A/B Test Custom Forms and Determine The Best LocationGravity Forms includes a built in feature which counts views and compares them against submissions in order to show you the conversion rate. This is always an eye opening experience to see how well, or how poor forms performs. Analyzing the cause for that is a must and it should take into account quite a few factors such as the overall design of the page as a call to action, page speed and more. If you want to determine which pages or posts should include the form, clone the form and have it set with a different ID and identical structure. Change any feature as you may and place them into different pages or posts. You may create two different version of a given page and use Power Widgets to place the form widgets on different sidebars – primary and bottom for example – in order to determine the best performing form. Track results with Google Analytics and identify the best performing form, the best location inside the page and the most relevant pieces of your content for the job. You may find In Page Analytics handy, mostly for forms which are located under the fold and find out how many people are scrolling down and clicking links in this part of the page